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Monday, 3 April 2017

Croatian Bakery & Baked Goods Chain "Mlinar" Opens 1st Store In Frankfurt







A Mlinar bakery/shop that opened in central downtown Munich in 2015 was the very first Mlinar to open in Germany, more information below.





Yeah I know I already covered this topic before, and there's more important and I guess you could say glamorous or whatever stuff going on, but this is an informational blog and I like this topic and already explained previously the reasons why, something light and airy yet interesting. Basically, Croatia’s oldest and largest bakery chain just days ago opened their very first franchise location in the German city of Frankfurt, specifically near city’s central bus station. (www.facebook.com/Mlinar-Frankfurt, it hasn't really had an official grand opening so there's not lots of photos)

Mlinar since being established in 1903 in the town of Križevci, has been making a noticeable presence over the last couple of years with over 200 bakeries around the world now. This Frankfurt location franchised Mlinar is set out exactly the same as many of the Croatia walk-in stores but most importantly offers the same baked products and menu items. Mlinar opened their very first store in the country at the prestigious location of Marienplatz, the main central square in the city centre of Munich in 2015. (more about that below)

Apart from Croatia, there are now Mlinar stores and partners also selling Mlinar products in other parts of Central Europe including Herceg Bosna, in the Bosnia and Herzegovina, Slovenia, Hungary, Germany, Poland, Slovakia, Sweden, Switzerland and Montenegro, even Ireland and as far as Australia, Saudi Arabia, UAE, and Oman. I grabbed some of their products a few times during my last few visits to Croatia, very tasty stuff, quick service and the bakery part came in handy a few times too.

You probably won't see any Mlinar bakeries or caffes opening up on this side of the pond anytime soon, but then again you won't come across any 7-11's or bingo halls in Croatia, so I guess it sort of evens out or whatever. Here's to hoping that a Mlinar shop opens up in an area near you. (besides there's a lot worse things to be crawling into your neighbourhood and setting up shop, trust me I know what I'm talking about)

Although it started out primarily as just a bakery and baked goods shop at first back in 1903, for quite some time many other related items have become part of the Mlinar menu choices...traditional meat and cheese filled items, desserts, pastries, cakes, salads, pizza slices and various sausage rolls, meat and vegetable sandwiches/wraps etc. It's actually much more than just a bakery now, it's sort of like a pastries/krispy kreme donut-baked goods-coffees-coffee shop-pizza slices-subway sandwiches-big salad-stuffed-baked goods-cafe hybrid shop, but with a Croatian flavour, meats and ingredients naturally. (and with the all important bakery/breads section also of course, for those who specifically just want to buy the breads.....because it's a bakery also)

(Y'know, I hope down the road they expand some of their menu choices to include some of the other hot foods, because even though it's mainly a bakery/baked goods and pastries and not a fine dining restaurant, I think they should consider about adding various Croatian stews, meats and even seafood maybe, why not? Heck, even sarma (cabbage rolls), punjene paprike (stuffed peppers), štrukli (cheese filled pastry), škampi na buzaru (shrimp in sauce) and various other smoked and roasted pork and lamb pečenka dishes etc, call me crazy but I would eat a sauced shrimp, pašticada, cabbage rolls or freshly made stuffed peppers in a fresh bun without any problem whatsoever, just cut that bun open and slop it all in there thank you very much I say).

Mlinar say that they plan to open a further 150 bakeries in Germany over the next 5 years. Mlinar manage over 200 bakeries from their base in Zagreb. This Frankfurt location Mlinar hasn't really even had their official grand opening yet so I don't have good pics to add right now but it doesn't matter, I included excerpts from a couple previous posts below that pretty well explain and show what a Mlinar bakery/caffe is all about. More information about the company and their products at www.mlinar.hr and www.facebook.com/Mlinar.Hrvatska.






Croatian Baked Foods Chain "Mlinar" Opening More Stores Across Europe



Originally posted May 2015.



The Mlinar store that opened recently in the German city of Munich has been getting excellent reviews from locals. (8 out of 10 Munich residents agree and preferred a Croatian bakery opening up over a terrorist organization or a Peter Popoff miracle jacuzzi-a-thon crusade)





I don't particularly have any kind of obsession or thing for bakeries, breads, baked products or cafes etc,not in the least,  but since this is an educational blog I thought this is some cool information to pass on and know, being the messenger especially for any Croatian background people in the countries mentioned in the article. Also, it's good publicity of Croatia and Croatian food I think, or more precisely Croatian baked goods/snacks in this case anyway. After all, I think there's a lot worse things to be opening up shop in your neighbourhood or on the corner these days.

I've actually had some of the products at a Mlinar store my last few times in Croatia. (The Croatian word "Mlinar" translated to English means "miller", as in a flour mill, and it's also a Croatian surname, that's your other Croatian fact of the day). Good stuff, but it's much more than just breads though, they have some extremely good tasting pastries, various other baked goods, burek which are meat and/or cheese filled flaky crusted pies that are very filling, tasty and cheap, some very creative pizza slice choices which are huge, various sandwiches, other rich and creamy deserts, so creamy, rich and decadent you will probably go to hell after one fork full. (I should add in passing though that there are a number of similar smaller independent shops and other larger bakery/food shop chains like this in Croatia, PAN-PEK being another well known Croatian bakery/baked goods chain with similar good eats, and where I actually bought some things a few times also, (there's one right at the main Jelačić Square downtown Zagreb where you catch the trams), they're competition in the same industry of course but it's also good to know, because it all adds up to a win-win situation when there's conveniently located fast healthy/tasty foods options available for the public.

Some of these Mlinar locations that are opening up have also an attached cafe and seating area, like the one that just opened in Munich recently. Not important or as exciting as some other things going, on, but very good exposure for some Croatian foods and I guess for this particular Croatian company. (If you ask me "Ohhhh Croatian, like that baked goods cafe on the corner" sounds a lot better than "...like that religious cult building on the corner where the crystal meth-whore hangs out at night with the mutants and gives lousy blowjobs for french fries money."). I by chance also came across this Hungarian blogger who had nothing but praise for their Budapest location, so they must be doing something right.

Just last year, Mlinar began to export to 12 countries and the increase in exports in the last two years is about 200%. Some of the Mlinar partners are not just in the regional Central Europe area (Germany Slovenia, Hungary, Montenegro, Slovakia, Poland, Sweden, Switzerland...) but also further abroad like in Australia, Saudi Arabia, UAE, Oman.

Anyway, these days you can get various goods and products from Croatia, but opening a new chain of stores gives even a better presence for a company and the country, one of those fresh burek meat pies would actually go good right about now. More information about the company, their products and what they're about at www.mlinar.hr.

(I'll be back soon with more of my usual and regular porn, celeb selfies, and celebrity porn sports news posts as well as the latest Bruce Jenner cutting off his sausage updates, updates you won't find on the mainstream news but only here)




Browsing around the information and at some of the pics on their website at www.mlinar.hr I liked what I saw. I'm gonna sound like a nerdy restaurant critic guy now, but looking at the different products and different store layouts, the first words that came to mind were..."tidy, ambiance, variety, tasty, healthy, aroma, comfy, clean washrooms, chandeliers." Those are actually good adjectives to pop into mind when walking into one of their stores I think. The above image is from their Ilica Street location in Zagreb. 






Croatian Bakery Giants Planning To Open Stores in Spain & Slovakia In Future





Source: www.croatiaweek.com



Croatia’s leading bakery chain Mlinar, which has over 170 shops in Croatia, plans to conquer two more markets in Europe after opening its first store in Germany on the prestigious Marienplatz in Munich last week…

Mlinar, who also already operate in Hungary and Slovenia, says that it plans to open a further 150 stores in Germany in the next five years, as well as opening in two new countries – Spain and Slovakia.





A Mlinar combination bakery/cafe in Zagreb. Mlinar has begun to export to 12 countries and the increase in exports in the last two years is about 200%. Mlinar partners are not just in the regional Central Europe area (Germany, Slovenia, Hungary, Slovakia, Poland, Sweden, Switzerland...) but also Montenegro and further abroad in Ireland, Australia, Saudi Arabia, UAE, Oman. Image: www.mlinar.hr.





“The first reaction from customers in Munich has been excellent. I can not say that is surprising as we have planned this for a long time, researching local habits and expectations. Burek is the most sold item so far in Germany,” Mlinar executive Marin Picukarić told Index, adding that Croatia’s entry into the EU has simplified things for the business abroad.





A recently opened Mlinar shop even within the centuries old town historic section of Dubrovnik.





“Burek’s from Mlinar can be purchased in Australia, Kuwait, Dubai, Sweden and in a number of other European countries,” said Picukarić, who also announced that Mlinar are planning to open franchises in Slovakia and Spain.





Croatian Baked Foods Chain "Mlinar" Opens First Store In Switzerland




Originally posted October 2016.



Mlinar is the oldest Croatian bakery chain since being established in 1903 in the town of Križevci, and has been expanding to other Central European and even Australian locations over the past few years. Above is a Mlinar shop in Zagreb.





All the recent local ghetto bar, clubs, coffee shop, pizza shop and cafe stabbbings and shootings news is getting really boring around here, so I thought it was an ideal time to do this one. I already posted this topic last year, when this Croatian baked good company Mlinar opened their first store in downtown Munich Germany, (pic below), however since that time they've expanded elsewhere and even all the way to Australia, and now Switzerland also. That's good news for Croatian world awareness and snacks I think.




Mlinar walk-in shops (as well as other similar bakery shops) are a very common scene in many Croatian cities and towns.




I bought some things at a few Mlinar locations my last couple of times in Croatia. There's quite a few of them in Zagreb and right downtown especially, an easy and quick accessible option and choice for fresh good quality eats on the go, or to stay or even packaged to finish off at home fresh out of the oven. Although it started out primarily as just a bakery and baked goods shop at first back in 1903, for quite some time many other related items have become part of the Mlinar menu choices...traditional meat and cheese filled items, desserts, pastries, cakes, salads, pizza slices and various sausage rolls, meat and vegetable sandwiches/wraps etc. It's actually much more than just a bakery now, it's sort of like a pastries/krispy kreme donut-baked goods-coffees-coffee shop-pizza slices-subway sandwiches-big salad-stuffed-baked goods-cafe hybrid shop, but with a Croatian flavour, meats and ingredients naturally. (and with the all important bakery/breads section also of course, for those who specifically just want to buy the breads.....because it's a bakery also)






The way I see it, there's a heckuva lot worse things that can open up shop in your neighbourhood these days, better a Mlinar caffee bakery than some subversive organization, shady illegal fast food front business, a terrorism network cell or other worse subversive things. It's also good to know that some Croatian food choices are now available in these countries/cities with the new shops. A person with Croatian background can now proudly walk by one of these newer Mlinar shops in the other countries and exclaim..."Gladan sam kao vuk u ostava čovječe, trebam burek, kolače i kavu odma!", with their heads held high knowing that it's contributing to civilization, progress and good tasting quality fresh healthy food and snack choices for the future. And I'm telling you it even smells so good just walking by because they bake it fresh right there on-site throughout the day. (see television spot at the bottom)




Just a small sample of the Croatian pastries choices available at a Mlinar shop, now that's what I'm talking about.



The various traditional and popular Croatian bureks can be meat, cheese/vegetable or sausage filled or even apple/cherry filled and they're always top sellers, but these days you can even purchase them pre-packaged so you can finish off a bunch at home fresh out of the oven. Mlinar products like this are already available in the other regional Central Europe countries such as Germany, Slovenia, Hungary, Slovakia, Poland, Sweden, Switzerland but also Montenegro and further abroad like in Ireland, Australia, Saudi Arabia, UAE, Oman. Good to know.



Over the years various sandwiches with lots of filling and topping options have become popular also, especially for when on the go or for healthier eating options. (I should add these are not submarine sandwiches btw, these are just the normal everyday sandwiches, now that's what I'm talking about too). More typical food menu items available at Mlinar outlets can be viewed at www.facebook.com/Mlinar.Hrvatska.




Also, (as your Croatian fact of the day, because I like throwing those in once in a while for the benefit of the reader), the name of the company "Mlinar" is also a Croatian surname btw, similar to the surname "Miller". (you know, as in a mill, milling flour for breads etc, basically a Croatian mlinar simply translates as a miller. More about Croatian surname history Here). I'm probably gonna sound like a nerdy restaurant critic guy now, but looking at the different products and different store layouts, the first words that came to mind were..."tidy, ambiance, variety, tasty, healthy, aroma, comfy, clean washrooms, chandeliers". Those are actually good adjectives to pop into mind when walking into one of their stores, I think so anyway. (I should add in passing though that there are a number of similar bakery food shops and chains like this in Croatia, PAN-PEK is another well known Croatian baked goods chain with similar good eats, I bought some things there also before and no complaints)

Y'know, I hope down the road they expand some of their menu choices to include some of the other hot foods, various Croatian stews, meats and even seafood maybe, why not? Heck, even sarma (cabbage rolls), punjene paprike (stuffed peppers), štrukli (cheese filled pastry), škampi na buzaru (shrimp in sauce) and various smoked and roasted pork and lamb pečenka etc, call me crazy but I would eat a sauced shrimp, pašticada, cabbage rolls or freshly made stuffed peppers in a fresh bun without any problem whatsoever.

(Interestingly, since on the topic of food, you'll notice pizza slices are available at Mlinar also, along with whatever each individual Mlinar location may add to the menu. These days around here pizza slices are available at lots of places also, and actually hardly ever even run by an Italian anymore, usually Middle Eastern people do the pizza shop thing, sometimes Chinese also. But anyway, like I briefly mentioned previously at this post about the oldest pizzeria in the city of Split and all of Croatia, did you know that pizza actually started out way back as a last resort poor people's food? Yep, you see, many centuries ago when there was hardly any usual food around, the people would grab whatever leftover scraps of meat were laying around or any vegetable and cheese that may be going bad soon, and simply throw them on some flattened dough with some oil and into the oven so as to not throw it away or waste food, this long before even tomatoes or tomato sauce. And like I said at the post, although not a primary food, we were eating pizza slices in Croatia long before other countries and way before Little Caesars, Domino's, Pizza Hut or Chicago style pizza came along. Yep, it's pretty interesting actually)






Coincidentally, just the other day I had to walk to the local Walmart because I had to get a new shaving brush (see related shaving post HERE from the other day), and I looked at a store on the way and immediately thought..."Geeez, I really wish that was a Mlinar" because I had the munchies for some of their stuff. (It was actually a dental office though, true story)

Anyway, much more information about this Croatian baked goods/caffe company and what's available if you ever see or visit one of their newer locations at their official website www.mlinar.hr or at www.facebook.com/Mlinar.Hrvatska.



Related: varosban.blog.hu




From October 2016.



Croatia’s Leading Bakery Chain Opens First Store in Switzerland





Opening day of the first Mlinar baked goods/caffe in Emmenbrückeu Switzerland a few days ago. Mlinar has begun to export to 12 countries and the increase in exports in the last two years is about 200%. Mlinar partners are not just in the regional Central Europe area (Germany, Slovenia, Hungary, Slovakia, Poland, Sweden, Switzerland...) but also Montenegro and further abroad like in Ireland, Australia, Saudi Arabia, UAE, Oman. Image: www.facebook.com/MlinarSchweiz.





Source: www.index.hr



The oldest Croatian bakery chain founded in the town of Križevci in 1903, Mlinar Bakeries, has over 200 bakeries in Croatia, Slovenia, Hungary. Germany and Australia and have recently opened their first store in the Swiss city of Emmenbrückeu near Lucerne. The bakery in Switzerland, branded Mlinar caffe, is set out exactly the same as the Croatia stores and offers the same freshly made products. The store is operated by franchise partners Agram.

Mlinar has been expanding its retail network to foreign markets for quite a long time. Last year it opened its first outlet in Germany, in the city centre of Munich, while in May of this year it opened its very first outlet in Australia. In Germany, the plan is to open around 150 locations across the country, while in Hungary and Slovenia they already have 32 outlets and a developed brand distribution network.




The new Switzerland Mlinar caffe location below. (Shania Twain has been living in Switzerland since ditching Canada back in the 1990's btw, so don't be too surprised if she has the munchies someday and you see a pic of her at a Mlinar caffe) Image: www.facebook.com/mlinar.ch





Mlinar employs more than 1,700 workers in Croatia alone. The production is organized in four modern large bakery facilities – in Poreč, Zagreb, and two factories in Osijek.

Most of them are equipped with the most modern bakery plant technology in Central Europe, and Miller's facility in Osijek is one of the technologically most sophisticated bakery production complexes in the world.

The production department currently employs about 500 people, while the rest are employed in the retail network, logistics and administration.

“We have successfully worked with Agram on the Swiss market in the retail distribution sector. The move to become franchise partners with the concept Mlinar caffe was a logical one,” a Mlinar spokesperson said.

Mlinar have expanded at a rapid rate over the last 24 months, opening stores with partners in Munich and Sydney. Mlinar say that they plan to open a further 150 bakeries in Germany over the next 5 years. Mlinar manage over 200 bakeries from their headquarters in the capital city of Zagreb.




Related:mlinar-opens-ukraine-bakery-caffe





A few of the other Mlinar locations in Croatia, more images and information: www.facebook.com/Mlinar.Hrvatska.






 Some views from a downtown Zagreb walk-in Mlinar shop during the holidays.




And like I said earlier, the popular traditional meat, cheese and vegetable filled bureks and other baked goods are baked fresh right there on-site throughout the day, which is why it smells nice even just walking by.





Here's a few of the Mlinar shops found elsewhere: Ljubiljana Slovenia which has a total of 25 locations in the country...



...Mlinar foods are so popular and a common daily scene in Slovenia that there's actually a comedy morning radio show at Radio Antena Ljubiljana themed around and named "Mlinar Slovenia", seriously. (see www.radioantena.si) Image: facebook.com/Mlinar-Slovenia



One of seven shops in Budapest, Hungary. More information: www.facebook.com/Mlinar-Caffe-Budapest. (see also varosban.blog.hu)



At the Wetherill Park shopping centre Sydney, Australia. (some previous related Australia posts: croats-australia-football-soccer and croktoberfest-2012)



At the centuries old city main center square Marienplatz in Munich, Germany. (which is actually pretty cool and prestigious because they won't let just any donut shop, peep show or bingo hall open up around this historic location...probably not anyway). More information: www.facebook.com//Mlinar-Munich



This pic from the town of Vȁraždīn during a snowfall just looked cool enough to throw in here for no particular reason, sort of like grab your Mlinar snacks before hitting the ski slopes or tobogganing or something like that.







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